Action 14 – Create an Education Campaign for Benefits of Digital Adoption

Educate the public about the availability and benefits of digital services. Include representatives from all sectors to ensure that the program serves Marin’s residents and businesses. Help individuals and businesses identify the benefits of using digital solutions, so they can experience the full value of online services and digital opportunities.

The results of a recent survey of businesses in one of Marin’s towns found that some owners are afraid to learn new technology, leaving haves and have-nots.

—Findings from Economic Development Focus Group

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