Marin has a high rate of digital adoption that benefits everyone
Key performance indicators
- Decrease number of households not served by choice using 2020 CPUC data as a baseline and comparing it to updated CPUC data and surveys of Marin’s households
- Prevent or reduce the number of cyber security and privacy incidents by collecting data before actions are taken to create a baseline and measuring again after actions are taken
- Increase digital accessibility for all sectors in Marin by measuring accessibility before actions are taken to create a baseline and measuring again after actions are taken
- Realize cost savings from sharing services among government and educational agencies by comparing costs before and after actions are taken
- Increase number of digital businesses started or grown by comparing data before and after actions are take
Improve privacy, security, and digital accessibility across Marin
Concerns with security and privacy were expressed often during the needs assessment process. Additionally, issues with accessibility of digital information and services were raised, especially by older adults and people with disabilities. These factors reduce digital adoption and decrease the value of investments in broadband infrastructure. Two high-level actions to address these issues were identified through the needs assessment process.
Address barriers through education and community problem solving
The research found other barriers that decrease digital adoption. One factor is a lack of knowledge about digital resources and the benefits of participating in the digital society. Another is health concerns related to digital infrastructure and devices. Educating Marin’s residents and businesses and developing community-based solutions help increase Marin’s digital adoption. Two high-level actions were identified through the needs assessment process.
Increase public value from investments in technology
Investments in broadband infrastructure and digital adoption must result in public and economic value. Value results from sharing data, applications, infrastructure, and other digital resources to improve service, increase buying power, and reduce support needs. This value is also achieved by deploying smart technologies and growing Marin’s small, home-based, and digital businesses. Four high level actions were identified during the needs assessment process.
The needs assessment revealed other factors that keep people from participating in the increasingly digital world including lack of digital accessibility – the ability for people with a wide range of abilities and disabilities to use digital resources. Security and privacy concerns, as well as concerns about Electric Magnetic Field (EMF) and Radio Frequency (RF) radiation’s effect on human’s health and the environment keep people from using the internet. Also, some residents and businesspeople are unaware of the benefits of using the internet, so they do not pursue it.
More than 1,800 households in Marin can have internet access but choose not to do so.
—According to CPUC data
When broadband infrastructure is in place, public value is gained through deployment of smart technologies like sensors on critical infrastructure, wearable health monitors, intelligent transportation systems, temperature and moisture sensors for farming, and smart thermostats that save energy. Digital adoption also benefits the local economy through potential job creation, adding or expanding small, home-based, and digital businesses, and increasing our digital workforce.